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Cambridge Entrepreneurship and Leadership Seminar 2011 #2 (CELS11-2)

in
11/07/2011 - 9:00am
22/07/2011 - 5:00pm

Venue: Sidney Sussex College, Cambridge

The second Cambridge Entrepreneurship and Leadership Seminar of this year (CELS11-2) was held from 11th to 22nd July 2011. 12 students from top Chinese universities participated in this programme. The management team consisted of students studying for their undergraduate or postgraduate degrees, who treated this as an opportunity to develop their professional skills. The programme will continue developing itself to further satisfy the continuously changing needs from young international talents. Thanks to the support from Global Youth Development Organization (GYDO).

Read more for the timetabled lectures and activities.

Timetabled Lectures/Activities

Date Time Lecture/Activity Lecturer(s)/Leader(s)
11/07 AM Opening Ceremony GYDO, CUEWB, and Prof. Alan Barrell
11/07 PM Group Task: Cambridge Survival -
12/07 AM Finance, Investment, and Venture Capital Prof. Alan Barrell
12/07 PM Entrepreneurial Leadership Mr. Robert Jones
13/07 AM Collaboration between University and Industry - the Example of CAPE Dr. Daping Chu
13/07 PM Interpersonal Skills and Presentation Skills Prof. Alan Barrell
14/07 AM Visiting Mercedes-Benz World in London (Product Strategy) -
14/07 PM Visiting Brooklands Concorde Experience in Surrey (Technology Leadership) and Westfield London Shopping Centre (Modern London Retail Business) -
15/07 AM Marketing - Strategy and Practice (Case Study: Zara) Dr. Chris Lamaison
15/07 PM Innovation Workshop (Case Study: ARM Holdings) Dr. Alan Cousens
16/07 - Field Trip to London (Discovery) -
17/07 AM Small and Medium-sized Company Internationalisation Prof. Terry Mughan
17/07 PM Business Plan Preparation -
18/07 AM Marketing in High-technology and Software Companies Prof. Annie Brooking
18/07 PM Business Plan and Sell: What the Investors Want Mr. Jack Lang
19/07 - Group Trip to Oxford (Communication) -
20/07 AM Business Plan Preparation -
20/07 PM Visiting the Cambridge Science Park and the St John's Innovation Centre Mr. David Moir
21/07 AM World Without Borders Prof. Alan Barrell
21/07 PM Business Plan Preparation -
22/07 AM Presentation of Team Summary Reports -
22/07 PM Business Plan Presentation and Certification Mr. Jack Lang, Prof. Alan Barrell, and Prof. Annie Brooking

 
For all enquiries regarding CELS11-2, please contact us.